Mel Lim

Mel Lim is a seasoned technology storyteller and business designer. Her success record for growing and scaling startups have positioned her as one of the most sought-after consultants in the tech and software startup scene. Traditionally trained in architecture, Mel started her career in designing retail centers, casinos, stadiums and hotels in Asia, Europe and in the US. Mel went on to start MLD, an innovation strategy and design agency that has garnered hundreds of industry accolades. Mel also built her own lifestyle product brand with merely $1500 and scaled that business to 300+ product SKUS and 500 retailers worldwide within 24 months.

Recognizing her knack for building businesses and products, Mel took her hybrid international background in design and strategy, and accelerated technology startups to multi million dollar revenue generating enterprises, positioned them as market leaders and global brands. Today, Mel serves on multiple advisory boards for startups and nonprofits, lectures worldwide on crafting innovative experiences through mindfulness. Her book Turtle Design in a Rabbit Age will be published by Focal Press Fall of 2017. She currently commutes between sunny San Diego and NYC, and teaches her two boys how to draw like pros.

Founder and President of Maspira Groupe
C.E.O. of Mel Lim Design.


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